Retail Strategy

In highly competitive retail markets, our retail strategy team helps retailers to exploit their existing business to address new, more attractive, sectors and customer segments with the best possible customer proposition.

We work with our clients to

  • Understand what existing advantages can be transplanted into new markets
  • Determine the opportunities presented by new and existing markets and select the best
  • Better understand customers and their shopping patterns to improve positioning
  • Improve product range, service and pricing to better meet customer needs
  • Develop and improve new channels and formats
Practice leader
Michael Fine

Michael Fine
Director
Michael runs our Retail Strategy practice. As one of the most experienced store retail consultants in the UK, with over 20 years of consulting experience, he has led many store-based strategy engagements with retailers such as Tesco, Next, Disney, HMV Media, and Adams. He is also a trusted advisor to many of the UK's leading private equity investors in retail including 3i, Barclays Private Equity and Cinven.
Contact Michael Fine

Clients

Review of strategic direction and competencies

"Javelin Group brought clarity to New Look's strategy, considering how we must change and the capabilities and technologies we require. We are delighted with their work and would certainly use them again."

Janet Biggs, Group Planning and Development Director,
New Look.
Analysis of customer behaviour to improve strategic proposition

"We were impressed by Javelin Group's detailed analysis of our customers' shopping patterns, which revealed many valuable insights."

Phil Clarke, Finance Director, Selfridges.
Proposition development and product strategy

"Javelin Group brought a new insight into how we should position ourselves for our core customers and how our range should develop to support that positioning."

Liz McNamara, Head of Direct, Otto UK.
Planning new retail concepts

"Javelin Group made clear, practical recommendations. We have been consistently impressed."

Nick Clements, Head of New Propositions, BT Retail.
Defining a new retail concept

"Javelin Group delivered all the benefits we expect of a leading strategy house, combined with well-grounded operational experience. I recommend them highly."

Miranda Pode, Head of Strategy for Food, Marks & Spencer.